Why is marketing so important?
As mentioned in our previous blog, marketing is that big push you need after you develop a business, because just making a business isn’t enough, getting the message across to your audience is also a very crucial
Customer Relationships
Your customers are your greatest source of power. Your ideas should revolve around solving customer pains while increasing customer satisfaction. We will talk more about this in a later blog.
It is a fact that building customer relationships are paramount for the success of a business. Marketing is a beautiful tool used to build, maintain, and foster customer relationships, using both electronic and traditional means.
Look at how Samsung cherishes its customers, and how successful Samsung is because of building those customer relationships.
Informs Customers
Through Marketing! From Instagram to Spotify, marketing is a formidable tool for introducing something new in an exciting, creative way. Capitalize on that brand image, innovate to make something new while sticking to your roots, and MARKET it to make it successful.
Every time a new mobile is launched, a company markets it before its launch to get that interest developed, and then BOOM, you got customers buying it in crowds.
Boost Sales
There is no doubt that marketing boosts sales. We have so many examples of how an effective marketing campaign leads to significantly higher sales.
Marketing is used to both start and boosts sales, and unfortunately, a weak marketing message can also plummet sales.
Let’s look at Coca-Cola again, a monster of a brand, that effectively targets festivals such as Christmas or Eid to blend in with the spirit, creating marketing ads that resonate with the environment and hence boosting sales.